SPRINGFIELD, MO — September 7, 2021 — K-LOVE listeners across the country raised enough money for Convoy of Hope to send the equivalent of more than 400 trucks filled with relief supplies to survivors of Hurricane Ida.
“In their generosity, K-LOVE listeners raised their hands and chose to make a tangible difference in the lives of disaster survivors,” said Ethan Forhetz, vice president of public engagement at Convoy of Hope. “K-LOVE put the full force of their network behind Convoy of Hope in order to deploy kindness.”
K-LOVE dedicated 20 hours of airtime to promote the campaign, which started during the network’s “Make a Difference Monday” feature on August 30 and included invitations on K-LOVE, its website, and social media accounts.
K-LOVE’s sister station, Air1, also encouraged listeners to get involved. As a result, more than $3.5 million was raised between the two networks.
“We know that many people are feeling overwhelmed right now,” said Bill Reeves, chief executive officer at K-LOVE. “They see the devastation and want to help. We are grateful to Convoy of Hope for the work they are doing and for the opportunity they created for our audiences to take part.”
Convoy of Hope deployed multiple trucks to northern Louisiana and pre-positioned relief supplies days ahead of the storm. As soon as Ida passed, the humanitarian relief organization moved into the disaster zone and began assisting survivors. Thousands of families, first in Louisiana and now throughout the Northeast, are receiving meals, water, baby care kits, tarps, and other essentials.
“Our listeners stepped up to the challenge,” said David Pierce, chief partnership officer at K-LOVE. “They embraced the opportunity Convoy of Hope provided and we are humbled, excited, and amazed at the support that poured in. They far exceeded the goals we set, and we are so grateful.”
K-LOVE has partnered with Convoy of Hope for many years, providing help during Hurricane Harvey, California’s wildfires, Hurricane Florence, the tornadoes in Nashville, and the Haiti earthquake.
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Video B-Roll can be downloaded at: https://vimeo.com/showcase/convoypress (Password: coh)
Photos can be found at: convoyofhope.org/ida-photos
About Convoy of Hope
Convoy of Hope is a faith-based organization with a driving passion to feed the world. With a long history as an early responder in times of natural disasters, Convoy of Hope has been a Four Star Charity as recognized by Charity Navigator since 2002. Convoy of Hope has served more than 160 million people since it was founded in 1994. For more information, please visit convoyofhope.org.
K-LOVE creates compelling media designed to inspire and encourage audiences to have a meaningful relationship with Christ. K-LOVE is listener supported and delivers positive and encouraging music and messages through nearly 600 signals across all 50 states, the K-LOVE App, smart devices, klove.com, and K-LOVE On Demand. For more information on K-LOVE, please visit klove.com.